£18 – £24

Communicating Boaty McBoatface and Large Hadron Colliders

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Chartered Institute of Public Relations

52-53 Russell Square

London

WC1B 4HP

United Kingdom

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In April 2016, the Natural Environment Research Council (NERC) launched a creative but otherwise standard social media competition to name its newest research vessel. The communications team was quite unprepared when an off-the-cuff suggestion from one of them to name it Boaty McBoatface gained unprecedented momentum…

A year earlier, CERN’s Large Hadron Collider in Switzerland started its second run of experiments, reigniting fears in the media that the facility would lead to a second ‘Big Bang’ and the creation of ‘Dark Matter’.

Join the CIPR STEM group for an evening looking behind-the-scenes of two of the world’s biggest STEM stories. Julia Maddock, NERC's Associate Director of Communications & Engagement, and James Gillies, former Head of Communications for CERN, will discuss the events leading up to and surrounding these stories, the challenges their teams faced, how the issues were handled and risk was minimised, and what they have learned from this and other episodes.

Join at 17:30 for refreshments and an 18:00 start.

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Chartered Institute of Public Relations

52-53 Russell Square

London

WC1B 4HP

United Kingdom

View Map

Refund Policy

No Refunds

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