Following the UN’s call for a ban on fossil fuel advertising, there is an opportunity for organisations who engage with climate to use advertising as a tool that can reach large audiences, disseminate important messages, and create change.

As campaigners, advertisers, comms specialists, NGOs, brand managers and creatives, we can use advertising to shape public opinion around important climate issues, showcase social change, and inspire behaviour change on climate action.

This webinar will be led by Florencia Lujani, Co-Founder and Strategy Director at ACT Climate Labs (part of Media Bounty). With over a decade of experience working in creative agencies and producing award winning pro-climate campaigns, Florencia will provide an overview of advertising for NGOs as well as a more practical view on understanding the different channels and how to measure success.

She will be joined by a fantastic panel who will provide their experiences on using advertising for climate issues:

Fiona Macklin, Senior Adviser for Groundswell, Global Optimism
Genevieve Margrett, Director of Entertainment and Culture, Count Us In
Charlotte Howell, Co-Director, Parents for Future

You will learn more about:

Leveraging Advertising for Positive Impact: We'll discuss case studies of successful campaigns and share practical tips for creating compelling and effective campaigns that inspire behaviour change
Choosing the Right Channels: Discover the strengths and limitations of different advertising channels. Hear guidance on how to select the most effective channels for your campaign objectives and target audience.
Measuring Success: Learn how to track the impact of your advertising campaigns and measure their effectiveness in driving climate action. We'll discuss key metrics and best practices for evaluation.

Join us for an informative and inspiring webinar that will equip you with the tools, innovative ideas and knowledge you need to enhance your climate comms. Whether you’re a seasoned communications expert or new to the field, you’ll walk away with inspiration and fresh perspectives on how to use advertising.

Communicating Climate Action: Use the Power of Advertising for Good