Good communication – crafting and delivering clear and appealing messages – is essential to campaigning. Participants will learn how to successfully use powerful framing, narratives and stories and communication channels for campaigns. They will learn how to successfully identify and reach different key audiences.

The workshop will show how to develop powerful stories for campaigns; Learn about examples of effective campaign communications, know how to choose the right channels and messenger and learn the essential ‘dos’ and ‘don’ts’ of campaign communication.

Participants will:

• Understand how to develop powerful framing, narratives and stories for campaigns
• Learn about examples of effective campaign communications
• Know how to choose the right channels and messenger and learn how to use different channels together to complement each other

Who is this workshop for?

• Anyone who needs to craft powerful messages for campaigns.
• People who want to understand how campaign communication works – from framing to channels.
• Campaigners looking to best understand how to identify and reach their desired audiences.