Actions and Detail Panel
Communicating Insight (AKA, Truth well told)
Thu 24 November 2016, 10:00 – 16:30 GMT
Good insight is nothing if not communicated well. This course will help ensure your insight creates maximum impact.
What will I learn?
How to maximise the benefits of your analysis and research by making findings relevant to your audience
Minimise the ambiguity of insight to increase business confidence in the conclusions
The mechanics of good visual, verbal and written communication methods and how to apply these to your insight commmunications
Who is it for?
Anyone in an Insight production role who would like to develop their communication skills
Aspiring or new members of an Insight, Analysis or Research team in a charity
Anyone who needs to communicate analysis or research findings and would like to learn more about the mechanics of visual, verbal and written communication
What does is cover?
The course aims to give you both the confidence and tools to enhance your Insight communications. As well as practical tips it provides a grounding in the key theories which underpin good communication. We start the day by thinking about how important communication is in the Insight process and how it differs from Insight production skills. We then move on to cover visual, written and in-person communication skills in detail, ending with a session on the techniques of story-telling. The overall focus of the course is on equipping you with the knowledge needed to communicate your insight better and create change as a result.