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Communicating Online

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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Chris Cooke presents this session on Communicating Online.

Companies now utilise digital channels and social media to talk directly to their stakeholders. How has that changed the role of people working in communications? What digital tools and social media are best for reaching what kinds of people? What content engages what kinds of audiences? And what exactly is search engine optimisation? We'll give you lots of tips and advice about communicating online.

After completing this session you should be able to:

- Understand the importance of original content creation

- Develop a content strategy

- Identify relevant channels for digital content

- Develop your content creation and curation skills


All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

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