£65

Communicating What to Whom?

Event Information

Share this event

Date and Time

Location

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

Refund Policy

No Refunds

Event description

Description

A beginners guide to the PR sector presented by Taylor Bennett Foundation trainer Chris Cooke.

Who in a big company has a communications role? Where does PR fit in alongside advertising, marketing and sales? What are the different strands of PR? And why do some PR disciplines not call themselves 'PR'? We’ll answer all these questions as we explore the wider communications industry.

After completing the session you should be able to:

- Identify a company’s stakeholders and who in the business will most likely manage those relationships

- Understand the difference between advertising, marketing and PR

- Understand the difference between the various strands of PR and corporate communications

- Identify the different strands of the PR business and the terminology they prefer

All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

Share with friends

Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

Save This Event

Event Saved