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Communicating your science: an introduction to social and traditional media

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ZSL London Zoo

Huxley Building, Bartlett Suite

Outer Circle, Regents Park

London

NW1 4RY

United Kingdom

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Refunds up to 1 day before event

Event description

Description

Organised by the British Ecological Society and Zoological Society of London this workshop aims to demonstrate the value of engaging (non) academic audiences through social media tools and traditional media channels. We will offer participants an opportunity to create or improve their own online profile and introduce social media platforms such as Twitter that they can use to effectively communicate their research to scientists and the public. We will also discuss ways to secure coverage in traditional media. Although the workshop will focus on biological sciences, the newly-acquired skills can be applied in other academic disciplines. Participants will:


1. Gain an overview of ways to maximise the impact of their research and reach key audiences through a number of communications channels

2. Learn about the benefits of an online and social media presence

3. Receive feedback on their online and social media profiles

4. Draft social media posts and learn how to measure engagement

5. Develop a topic or game related to their research

6. Learn about the effective use of digital media resources and contents to reach academic and non-academic audiences

7. Gain an understanding of how to engage and work with journalists to increase exposure for their research


BRIEF OUTLINE:

9:30-10:00: Arrival and coffee/tea

10:00-10:15: Introductions and workshop overview

10:15-11:30: Background and exercises on using social media for science communication

11:30-11:45: Tea and coffee break

11:45-13:00: Developing tools for communicating your science on social media

13:00-14:00: Lunch

14:00-15:30: Background and exercises on media engagement

15:30-15:45: Tea and coffee break

15:45-16:30: Wrap-up and question/answer session

16:30 onwards: optional trip to the Earl of Camden for further networking


SPEAKERS:

Stephanie Januchowski-Hartley is a postdoctoral researcher at Universite Paul Sabatier, Toulouse, France where she is evaluating impacts of dams, weirs and roads on freshwater fish distribution and community composition. She is the creator of #DamOrNot, a weekly public education ‘hashtag game’ on Twitter, and communicates about freshwater conservation with community and school groups across the world.


Dani Rabaiotti is a PhD student at the Institute of Zoology at the Zoological Society of London, studying the impacts of climate change on African wild dogs. She is the author of ‘Does It Fart?’, a book that was created through Twitter. To date, she has over 5,500 followers and has been involved in numerous viral hashtags, as well as sharing a weekly #wilddogfact, leading to a number of media appearances.


Sabrina Weiss is the Press Officer of the British Ecological Society, managing press activity for the Society’s journals and working with members and their institutional press offices to promote their work. Sabrina previously worked in PR and digital media roles in the non-profit, aviation and technology sectors, and holds a MSc in Communication Psychology from the London School of Economics and Political Science.


ORGANISERS:

Zoological Society of London

Founded in 1826, ZSL (Zoological Society of London) is an international scientific, conservation and educational charity whose mission is to promote and achieve the worldwide conservation of animals and their habitats. Our mission is realised through our ground-breaking science, our active conservation projects in more than 50 countries and our two Zoos, ZSL London Zoo and ZSL Whipsnade Zoo. For more information visit www.zsl.org @OfficialZSL


British Ecological Society

Founded in 1913, the British Ecological Society (BES) is the oldest ecological society in the world. The BES promotes the study of ecology through publishing a range of scientific literature, organising and sponsoring a wide variety of events, education initiatives and policy work. The society has over 6000 members from nearly 120 different countries. For more information, visit www.britishecologicalsociety.org @BritishEcolSoc


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Date and Time

Location

ZSL London Zoo

Huxley Building, Bartlett Suite

Outer Circle, Regents Park

London

NW1 4RY

United Kingdom

View Map

Refund Policy

Refunds up to 1 day before event

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