£65

Communications Strategy

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London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

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A communications strategy should be aligned to the overall strategic intent of the organisation or business within which the participants are working. It should be the vehicle by which the organisation is going to engage and empower its key audiences. Participants will understand the value in developing a strategic approach, aligned to the core values of an organisation, including its external and internal communications approach. We will also explore the difference between strategy and tactics’ and why a strategy without research will never work. This session is presented by Sarah Pinch of Pinch Point Communications.

After completing the session you should be able to:

Develop a communications strategy underpinned with a business plan

- Understand the importance of data insight and analytics

- Describe research methods and concepts

- Discuss communications models and public relations theories

- Be able to identify proactive and reactive communications approaches


All profits from our Summer Stars lectures go to funding our mission of improving diversity in the PR industry.

Please email catriona@taylorbennettfoundation.org if you have any questions.

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Date and Time

Location

London College of Communication

Elephant & Castle

SE1 6SB

United Kingdom

View Map

Refund Policy

No Refunds

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