Get set to strengthen your community ties with Community Connection: Attracting and Retaining Local Customers workshop. Explore effective methods for attracting and retaining customers within your local area. Learn how to foster lasting relationships and build customer loyalty.
Don't miss out on this opportunity to enhance your local business presence. Register now and connect with your community like never before!
Workshop agenda
1. Welcome and Quick Introductions
Why community matters: A brief chat about local impact.
2. Understanding community demographics
Who’s around us?
What do our neighbours want? Quick customer profiles
3. Building Real Relationships
Building a community-friendly brand: Let’s keep it authentic
Social media hacks: Connect with locals online
Teaming up with community heroes: Influencers and organizations.
4. Keeping your Regulars Happy
Loyalty programs: The secret sauce for customer retention.
Listening to our customers
5. Local Events
Supporting local causes
Showcasing your community impact
Networking with fellow business owners
6. Measuring Success
What’s your scorecard? Key metrics for community engagement.
Tracking customer loyalty
Celebrating small wins
7. Q&A
Participants will gain valuable insights into building a thriving community presence for their business, with actionable strategies including understanding local demographics, crafting authentic branding, leveraging social media effectively, implementing loyalty programs, hosting engaging events, and networking with peers in the industry.
About the Facilitator
Michelle is a communication, personal brand & confidence coach, and founder of Career Invest, a career empowerment company.
With over 14 years of corporate work experience in the UK, USA, and Nigeria, Michelle is passionate about visibility and helping ambitious professionals & Entrepreneurs move from obscurity to visibility through intentional personal branding, confidence, and career growth strategies.
Since starting Career Invest in 2020, Michelle has directly taught, advised, and mentored over 300 early to mid-stage professionals and entrepreneurs through a range of high impact workshops, programs and coaching in partnership with Jolt/DWP Kickstart scheme, Jolt Israel, The Women’s Organisation, U-Hubs. She has worked with various universities on enterprise and employability training delivery including DeGroote University Business School, University of Surrey, Anglia Ruskin University, University of Brighton, Liverpool.
Have a question?
If you have any questions about the workshop or the Haringey Business Support Programme 2 (HBSP 2) please get in touch: hbsp@hhll.co.uk
