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Comparative Research into Branded Content

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University Square Stratford

1 Salway Road

London, England E15 1NF

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This one-day seminar will showcase comparative research into branded content and discuss the development of collaborative research agendas and approaches.

The seminar addresses the study of branded content, content marketing, native advertising and associated forms of integration of media and marketing communications. Bringing together international reseachers, the event will include talks on branded content in Chile, Malaysia, Japan, Spain, Czech Republic and elsewhere from a mixture of PhD, early career and senior academics.

Designed to share single-country or multi-country studies, participants will explore insights from these studies regarding research design, methods, approaches, findings as well as discuss implications and suggestions for future research.

The event is organised by the Branded Content Research Network in association the ECREA Advertising Research Group, part of the European Communication Research and Education Association.

The seminar will start at 10am, with registration from 9.30am, and finish at 5:30pm. The event is free but you need to register in advance as places are limited.

Date and Time

Location

University Square Stratford

1 Salway Road

London, England E15 1NF

View Map

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