Complete Content Marketing Strategy: Design, Creation and Delivery

This content marketing course will help you explore how to use blogs, videos and social media platforms to encourage your customers to be more engaged with your products, services and of overhaul content.

Whether you are struggling with creating content that grabs your reader’s attention or finding it difficult to frame your message in a way that will reach your customers effectively, this curated content marketing course is designed to help you overcome these barriers and use content to enhance your traffic to convert into more sales and create a business that catches its target audience attention and achieve your marketing goals through generating the right content.

COURSE TOPICS:

• The science behind content marketing and why it works
• The variation of content that builds communities and drives traffic - from lead generation to sales
• Which content works on which platforms
• Content creation and the powerful tools to help you do it
• Content strategy break-down

WHAT YOU WILL LEARN:

In this course, you will learn and develop the right skills for content marketing and creating the right platforms to host your content. This includes:

• The different types of content marketing by providing a detailed review of the types of content marketing such as audio, visual and written content and how to target it to the right audiences.
• Learning how to drive Traffic to appeal to visitors by offering additional interesting services either through podcasts, ebooks, case studies and many more interesting tools.
• Create and spread awareness of your services and products in ways that generate profits and create opportunities for growth.

WHAT WILL I GET?

• Exclusive access to downloadable resources such as templates and checklists
• Dedicated support and guidance tailored to you and your business throughout the course.
• A certificate of completion showcasing your achievement throughout the course.
• Access to plans and processes for you to use to complement and complete your strategy

DURATION: 6 hours

• Weekday - 3x 2-hour lessons (with 10-minute breaks), over 3 consecutive days.
• 2 consecutive weekends.

TIMES Available: See dates with start times

• Tues - Fridays 10am -12.30pm/12pm - 2.30pm
• 3 consecutive Sundays 12am-2.30pm

WHO IS THIS FOR?

This is open for businesses and people with online personas. It is also open to bloggers, vloggers, podcasters and writers and everyone marketing professionals whether aspiring or established.

LEVEL/PREREQUISITE:

This course expects you to have good written skills and an awareness of the various mediums of content marketing. Although advanced in its contents, you will need an eagerness to learn and resilience to follow through.

WHAT PAST ATTENDEES SAY:

"It was great training, very professional, pleasant to follow and exhaustive. It was well-structured and didactic. Now we just have to get started! Thank you. " Marketing Manager, Arjowiggins

"Kathryn’s teaching style is exemplary, she delivers the content enthusiastically, all of which is highly relevant and immediately applicable to all sectors. Having attended many courses and conferences on digital marketing over the years Kathryn’s stands head and shoulders above the rest." Oxfam

Think King training - How it works

All courses are live, bite-size condensed learning, delivered by experienced marketers securely online. Students can ask questions and get real-world practical tips and relevant case studies.

After each session, you will receive the material and access to the recording of that training session for you to download. Plus any accompanying templates, checklists or guides that support this training, and practical takeaways to put your learning into practice immediately.

Learn more about Think King training