£310.76

Complete Google Adwords Course - York

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Location

Highlander Ltd

31a Bishopthorpe Road

York

YO23 1NA

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

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Description

This 1 day Complete Google Adwords course is aimed at organisations that are looking to use Adwords and want to be able to manage their advertising campaigns inhouse for maximum effect. Covering everything from the initial setup of Adwords through to measuring the success of your campaigns, we look at the tips and tricks that will make you succesful with this powerful online advertising solution.

The Google Adwords Intro course is designed to get you up and running with Google Adwords quickly and easily. Typical topics covered in the course include:

Intro to Adwords

  • When should you use it
  • Understanding the search results
  • Setting up Adwords
  • Account level settings
  • Adding users & access levels
  • Setting goals & measuring

Campaigns

  • What are campaigns
  • Setting up campaigns
  • Campaign types
  • Setting Location
  • Bid Strategy
  • Setting Budget

Ad Groups

  • What are Ad Groups
  • Creating Ad Groups
  • Ad Group Type
  • Ad Group Bids
  • Ads & keywords overview

Working with Ads

  • Creating Ads
  • Editing Ads
  • Customising the display table
  • Ad Performance
  • CTR, Avg CPC, Avg Position and more
  • Pause and Enable Ads

Working with Keywords

  • Broad match, phrase match and exact match
  • Negative Match
  • Setting Max CPC
  • What is Quality Score
  • Avg Position

Remarketing

  • What is remarketing
  • How can it help you
  • Implementing remarketing
  • Google display network

Reporting and Analytics

  • Reporting in Adwords
  • Automating email reports
  • Create adwords reports
  • Filters in Adwords reports
  • What is Google Analytics
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Date and Time

Location

Highlander Ltd

31a Bishopthorpe Road

York

YO23 1NA

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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