Sustainable tourism is the concept of visiting a place and trying to make only a positive impact on the environment, society and economy. Travellers are becoming more environmentally aware as well as socially responsible - they are increasingly concerned about making a positive difference to the people and environment of the destinations that they travel to.
According to the accommodation website Booking.com, the coming year will see over a third of travellers planning to choose greener travel options than they did in 2016, and 39% interested in a green tour experience. Sustainability is no longer the preserve of the few, but an expectation of the many.
Brought to you by the University of Brighton's Green Growth Platform
, this event will show how businesses across Sussex can become a hub for sustainable tourism, especially in 2017, a year which the United Nations has designated as the International Year of Sustainable Tourism.
Understand how businesses can position themselves as sustainable destinations for tourists and increase awareness of the impact of travel and tourism on the environment.
Booking.com - Booking.com will use their vast trove of data to share their insights on the trend for sustainable tourism and the "green" features that Tourists are increasingly expecting when they travel. Booking.com is one of the world's biggest online accommodation and travel agents. Every day, customers on their website book 700,000 room nights in more than 200 countries.
Bouteco and Green Hotelier
- Holly Tuppen, co-founder of the Bouteco
social enterprise and Editor of Green Hotelier
will give tips for businesses to promote themselves as genuinely sustainable destinations for visitors.
Lewes Pound - Patrick Crawford, DIrector of the Lewes Pound, will describe the journey of setting up this pioneering project and the benefits that it has brought to the town. The Lewes Pound was set up as a complementary currency which could be exchanged for sterling but could only be used within the confines of Lewes. The aim was to support the local economy by bringing loyalty and trade to independent shops, as well as reduce the carbon footprint of its residents.
The workshop will be chaired by Marina Novelli, Professor of Tourism and International Development at the University of Brighton. She is known internationally for her expertise on ways in which tourism can play a key role in sustainable development by stimulating local economies, conserving the environment, developing peoples and changing lives.
This event is part of the Green Growth Platform events programme, to grow the green economy across Sussex. The Green Growth Platform
is a green business network that offers its members a unique package of business support, advice, grants, training and events delivered by a team of industry experts, business advisors and leading academics. The platform is free to join - the aim is to work closely with SMEs to support them in reducing their environmental impact, whilst creating opportunities for them to supply the emerging green economy and
grow their business to the next level.
Please be advised that photography and filming will be carried out at the event for use on the GGP and Muon Events website, marketing materials, and other publications. By entering this event, you consent to the GGP and Muon Events photographing, filming, and using your image and likeness.