Course Description:
Join us for a full-day of intensive training where you'll learn how to write attention-grabbing headlines, compelling press releases, and establish meaningful connections with journalists and media organisations.
Target Audience:
This course is for anyone eager to amplify their message and stand out in the crowded digital landscape.
Learning Outcomes:
- Gain a comprehensive understanding of PR principles and practices.
- Identify key contacts within news organisations and learn effective communication strategies.
- Develop the ability to craft engaging headlines and press releases that resonate with your target audience.
- Learn the elements that contribute to a newsworthy story and how to incorporate them into your content.
- Understand what makes a great press release that stands out, including visuals such as photos or videos, quotes (typically 1-2), and the optimal length.
- Learn who to send your press release to and how to establish relationships with media contacts.
- Recognise the importance of headlines in capturing the interest of journalists and readers alike, and gain techniques for writing compelling headlines both with and without the use of AI.
Course Structure:
Throughout the day, you'll participate in interactive sessions, practical exercises, and collaborative discussions. We'll dive deep into the intricacies of PR writing, providing you with actionable insights and real-world examples. By the end of the training, you'll have created your own PR campaigns ready to be published on your channels or shared with media outlets.
Trainers:
- Graham Hill: With over 40 years of experience in journalism, Graham Hill brings a wealth of expertise to the training. Having worked as a staff reporter at the Sunday Mercury and the Birmingham Evening Mail, as well as freelancing for national newspapers.
- Anna Brees: An ex-BBC journalist, Anna Brees runs a successful media training company. With her extensive background in journalism and media training, Anna will be co-facilitating the workshop alongside Graham. Together, they'll support attendees with their campaigns and stories, providing personalised guidance and expert advice.
Date and Time:
Date: 3rd May 2024, Central London
Time: 10:00 AM - 4:00 PM
Location:
To be confirmed after registration
Requirements:
No prior PR experience is required. Participants are encouraged to bring their laptops or writing materials for hands-on exercises.
Any questions please email hello@breesmedia.co.uk
