Free

Consumer Attraction: Creating a powerful presence in a Digital Marketplace

Event Information

Share this event

Date and Time

Location

Location

The Møller Centre

Storey's Way

Cambridge

CB3 0DE

United Kingdom

View Map

Friends Who Are Going
Event description

Description

It is no secret that the world of Marketing has made some huge jumps in the last 10 years. It is estimated that mobile will account for 72% of digital ad spend by 2019 (eMarketer) and that a 1/3 of millennials say social media is their preferred channel for communicating with businesses.

With this growth in Digital, Social Media and Online content comes the demand for more personalised and bespoke campaigns. Our latest seminar looks at how brands are creating approachable personas through their digital programmes, which techniques they use and what are the best approaches for attracting and nurturing consumers.

In Partnership with the Cambridge Marketing College (CMC) we will be discussing how you can embrace the power of Digital within your own organisation including focus on the importance of SEO, Social Media, Data & Analytics and Marketing Automation.

Agenda


[8:00 - 8:30AM] Registration
[8:30 - 9:15AM] Elaine O’Brien, Horizon Discovery
[9:15 - 10:00AM] Terry Nicklin, KeynotePR and Cambridge Marketing College
[10:00 - 10:30AM] Networking


Speakers

Elaine O’Brien, Head of Marketing & eCommerce

Horizon Discovery

A senior eCommerce & Marketing professional with 15+years’ experience in Life Sciences. Specialist in high growth technology companies, transitioning to SME and beyond.

Elaine is a creative who understands how to position brands and interpret customer analytics. Advisor on marketing technology eco-systems that drive revenue across channels and create exceptional customer experiences.

Now leading the charge on Horizon Discovery’s marketing revolution, Elaine joins us to give an account of Horizon's marketing past, present and future.

  • The switch to digital channels to attract new and retain existing customers,
  • What you find most effective and how you have gone about implementing these changes.

Terry Nicklin

KeynotePR and Cambridge Marketing College

Terry has over thirty years’ experience of marketing in product and service organisations. He has been Marketing Director in listed and privately held companies in a variety of sectors including manufacturing, procurement and technology R&D services. In the public sector, he has worked with clients such as the Research Councils and Knowledge Transfer Networks. He now runs PR consultancy KeynotePR, working with B2B clients in technology and professional services.

Terry is a Fellow of the CIM and a member of the Regional Board. He has organised the popular Digital Marketing Conference for the last eleven years. As Course Director of Cambridge Marketing Colleges, he has taught digital marketing in locations including Indonesia, Iran and The Netherlands.

What does Digital Disruption mean for you?

Many organisations are reeling from the wave of new possibilities brought about by the ‘digital revolution’. From Uber and IoT to Alexa and Revolut, every business sector has the potential for disruption by new business models that are changing the way markets work, and changing the basis of competitive advantage.

So how can businesses make sense of any of this, and how can they prepare for the world as it will be ten or even five years from now? Terry Nicklin of KeynotePR and Cambridge Marketing Colleges argues that this will require a different mind-set from today, one which identifies broad trends in markets, customers and technologies to anticipate these changes – without having to be the next Jeff Bezos.

Don’t expect ‘the answer’, but this is a chance to reflect on your business sector and what steps you might want plan now to be ready for the exciting future ahead.

Our Partners – Cambridge Marketing College

Cambridge Marketing College are now offering the NEW Digital Diploma in Professional Marketing helping you master digital channels, drive the digital experience and create a winning digital strategy with courses starting October or Distance Learning classes available now.

See course details:

https://www.marketingcollege.com/course/552/cim-digital-diploma-in-professional-marketing

Share with friends

Date and Time

Location

The Møller Centre

Storey's Way

Cambridge

CB3 0DE

United Kingdom

View Map

Save This Event

Event Saved