Consumer Behaviour

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Event description


Our lessons give you the opportunity to acquire and deepen your business, multimedia and marketing knowledge, while we have designed our lessons for you in a targeted and timely manner, especially as the Web 2.0 and special Social Media platforms have led to globalization and internationalization.

The seminar

In this seminar, the expert Naomi Mc Laughlan shows what customers expect from a product or service, especially as customers are not only lured by the local offer, but also have the opportunity to shop globally.

The tips and tricks learned in this way help you to discover and solve problems, regardless of whether they are based on the technology, methodology or soft skills. In the seminar, you get to learn about Consumer Behaviour and hear about what aspects affect consumers and how you can positively influence interactions with your customers.

Duration of the seminar

90 minutes

The seminar content Topics include:

• What is Consumer Behaviour?

• What do customers want from a product / service?

• Cheap products versus high ticket products

• The 'Do's and Don’t s

• Making use of the knowledge of Consumer Behaviour

• Marketing plan and budgeting

Target audience

The seminar is addressed to the following participants;

  • Founders / CEOs

  • B2B & B2C marketers

  • Solopreneurs, entrepreneurs and start-ups

  • Small and medium-sized enterprises

  • In-house marketing executives

  • Marketing & Sales Manager

  • Executives and communicators in corporate services companies

  • Communication companies / advertising agencies

  • Coaches for executives


Marketing knowledge is an advantage, but not necessary.


The seminar contents are presented, partly interactively worked out and deepened by means of practical exercises.

Our services - You will receive:

Training documents as a leaflet PDF (via email)

Your personal certificate of participation

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