Content beyond case studies

Case studies are powerful but they’re not the only way to tell your charity’s story. In this practical online session, The Saltways team will explore how to move beyond traditional case-study-led content and build a richer, more sustainable storytelling approach that protects contributors while keeping your supporters engaged.

Together, we’ll look at:

Why relying solely on case studies can create challenges

Alternative storytelling formats that still show impact

How to highlight your mission without putting pressure on individuals

Creative ways to capture everyday moments, insights, and organisational expertise

Tips for small teams to produce consistent, varied content

Real examples of powerful non–case study content from across the sector

This session is ideal for charities wanting to diversify their content, protect vulnerable people, and keep supporter communications fresh, ethical, and engaging.

Who it’s for:

Fundraisers, comms teams, service leads, safeguarding officers, and anyone responsible for creating ethical, meaningful content.

Join us for a supportive, idea-filled conversation designed to broaden your charity’s storytelling toolkit.

When registering for this workshop you can select to be added to The Saltways mailing list to receive updates about future workshops and training. You can unsubscribe at any time.