Content Creation and Content Marketing

What's included:

• Grab an enrolment letter as a gift!
• Eligibility to earn a CPD & QLS endorsed certificate.
• Fully Online Recorded Class
• 24/7 & Lifetime Access
• Online support
• No hidden fees

Content marketing has become one of the most effective methods for building trust, visibility, and authority across digital platforms. This course offers structured insights into how great content is crafted, how it fits into a larger content marketing strategy, and how it can be used to attract, inform, and retain a defined audience. Whether you’re writing blogs, producing videos, or building newsletters, the goal is to align your message with the audience’s needs.

Through this content marketing course, you’ll explore content formats, tone, planning strategies, audience research, and SEO integration without overloading the reader. Learn how to apply a consistent voice across campaigns, manage calendars, and measure the impact of your efforts using analytical tools. The course is ideal for anyone who wants a no-nonsense, results-oriented guide to content marketing that actually delivers. Expect clarity, not jargon; useful strategies, not recycled fluff.

👉 Enrol now via One Education  Eventbrite and take control of your future.

👉 Explore more courses on One Education.

Learning Outcomes

• Identify key components of an effective content marketing strategy.
• Plan content calendars that align with audience expectations.
• Craft content with purpose, tone, and measurable goals.
• Understand how SEO ties into quality content marketing.
• Analyse data to improve ongoing content marketing performance.

Who is this course for?

• Digital marketers aiming to refine their content marketing tactics.
• Freelancers creating content for blogs, websites, or campaigns.
• Business owners wanting more reach through content marketing.
• Marketing students building foundational content marketing knowledge.
• Social media managers seeking strategy-driven content creation methods.

Career Path

• Content Marketing Specialist – £32,000 average salary
• Digital Content Manager – £38,000 average salary
• Copywriter – £30,000 average salary
• SEO Content Strategist – £36,000 average salary
• Social Media Executive – £28,000 average salary
• Marketing Manager – £42,000 average salary