Content Creation Masterclass

Content Creation Masterclass

Do you ever feel stuck staring at a blank screen, wondering what on earth to post next? Or perhaps you’ve got loads of ideas but no clear system to pull them together?

This hands-on masterclass will give you a clear and practical framework for creating content that feels natural, doable and aligned with your goals. Over 2.5–3 hours, I’ll guide you through how to generate ideas, plan with purpose, structure your content, and repurpose it with confidence.

You’ll walk away not just with fresh inspiration, but with a repeatable 5-step process you can use again and again to make content creation easier, faster and more effective.

What you’ll learn

This interactive 3-hour masterclass will help you take the stress out of content creation. You’ll discover how to come up with ideas, plan with purpose, and use a simple system to make content creation feel natural and doable.

We’ll cover:

• What makes a good content strategy (without the jargon)
• How to run a quick content audit to see what’s working and what’s not
• Content pillars, formats and frequency, so you always know what to post
• My 5-step content creation process: idea generation, batch creation, planning, analyse and repurposing

Key Outcomes - by the end of the session, you will:

• Understand what makes a strong content strategy and how to create one that works for you.
• Have completed a mini content audit to spot quick wins and gaps.
• Know how to generate endless content ideas, and structure them into pillars, formats and frequency.
• Leave with my 5-step content creation process that takes you from idea to plan to repurposing, saving you time and stress.

Agenda at a glance

• Welcome & icebreaker – setting the scene and getting clear on your goals.
• Content strategy essentials – purpose, pillars and a quick-fire audit.
• Planning made simple – structure, formats and frequency.
• The 5-step content creation process – from idea to repurpose.
• Wrap-up & Q&A – leave with a clear action plan and renewed confidence.

With interactive activities throughout.

Who it’s for

Business owners, coaches, consultants and professionals who want to create content more easily, more consistently, and with less stress. No fancy tech skills required, just a willingness to roll your sleeves up and try new approaches.

It's not for people who...

• Aren't ready to take action
• Don't want to put the effort in

Why attend?

• You’re fed up with staring at a blank screen, wondering what to post.
• You want a simple, repeatable process that makes content creation easier (and quicker).
• Your content deserves to work harder for you, not just sit there gathering dust.
• You’ll leave with clarity, confidence and an action plan you can actually stick to.
• This is the deeper, practical follow-on from my LinkedIn Essentials session, the bit where we roll up our sleeves and actually do the content work.

All in a supportive environment with zero judgement.

You’ll leave with a repeatable framework that makes content easier, faster, and a whole lot less stressful.

Meet your LinkedIn trainer, Marianne:

• I trained in marketing, direct marketing and social media, and I’m always learning.
• I stay up to date through some brilliant paid memberships - social media freelancers, LinkedIn 'nerds' and a digital skills network for women.
• Over the years, I’ve supported and trained hundreds of people on their LinkedIn journey and have been a guest on podcasts talking about LinkedIn.

Find out more on my website: https://www.marianneavery.co.uk/about/

What you need to bring:

💻 Your laptop – to work on your profile live during the session, don't forget your charger!

🖊️ A notebook and pen – for jotting down actions, ideas, tips, and those “aha!” moments.

🌟 An open mind – we’ll be trying new things, and you might surprise yourself!

🙋‍♀️ A willingness to learn (and ask questions) – no such thing as a silly question here.

☕ Optional: your favourite snack – bring whatever helps you feel comfy and focused.

Spaces are limited to a max of 8 people, so everyone gets attention and value from the session.

Book your place, bring your questions, and let’s make creating content feel a whole lot easier.