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Content Creation Masterclass

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Second Home Spitalfields

68-80 Hanbury Street

London

E1 5JL

United Kingdom

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Compelling content is a necessity of any digital platform and they all require different formats to thrive. If you need to produce new creative constantly - or are keen to upskill - this half-day course is the one for you. Part seminar, part inspiration session and part practical, it will give you the confidence and skills to deliver brilliant content.

The masterclass includes:

1. Blogging: from tone of voice to subject matter to producing an editorial calendar, we discuss blog formats that work and how to choose storytelling strands that will enrich readers' experience of your brand.

2. SEO: content isn't just there to entertain - it should help potential customers and readers discover you via search engines. Understanding how to write headlines and copy that can be seen by Google is key. We share best practice, SEO content strategy advice and tools to help you win at search.

3. Social content: how to produce assets for each platform - no matter what your budget is - from imagery to video to stop-motion films.

4. Using analytics: why data should play a big part in determining what you produce, plus how to use analytics to pitch for and justify spend.

5. Creative showcase: brilliant content that has cut-through and why it works.

6. Content trends for 2018: understand the narratives dominating digital this year.

7. Creation session: put your new knowledge to use by producing your own content.

NEED MORE INFO? Read the Evening Standard's recent review of CORQ's digital training here.

Please note each ticket includes tea, coffee and snacks. For more information, contact sara@corq.studio.

Need a more in-depth course? Check out our Digital Masterclass.

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Date and Time

Location

Second Home Spitalfields

68-80 Hanbury Street

London

E1 5JL

United Kingdom

View Map

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