A$1,250

Content design: 2-day course (Australia AEST - webinar) $1250

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coronavirus (COVID-19) update: we will be running this course online until further notice. For more information please read our blog post. I

About this Event

coronavirus (COVID-19) update: we will be running this course online until further notice. For more information please read our blog post. If you’d like to chat through, contact info@contentdesign.london.

This CPD-certified course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content. For an explanation about content design, please see Sarah Richards' content design vs editorial blog post. 

By the end of this 2-day course you will:

  • be able to write in a way that works with how humans read - the most efficient way of getting your message across
  • know how to find and use the vocabulary your audience uses 
  • have different methods of creating very targeted, user-focused content
  • be up to date with the latest research on digital user-behaviour
  • know how to have tricky conversations with data (perfect for getting sign-off)
  • have techniques to work collaboratively with others

 Day one

  • Why call it content design - difference in formats, difference in skills
  • Content discovery: what it is and how to use it to make informed, user-centred content decisions
  • Find your audience's vocabulary and mental models
  • User journey mapping
  • User needs: writing user stories and job stories - the difference between them and which to use
  • Structuring your page

Day two

  • Reading psychology
  • Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off 
  • Content crits: why have one and we’ll run one
  • Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
  • Conversations with stakeholders using data
  • Dealing with legal.

For more details on content design, visit our blog at http://contentdesign.london/blog/

Angus Gordon and Lorien Kaye, experienced content designers from Weave, will be your trainers. Weave has taken a strategic approach to content since founded by Susan Cowan in 2009. In 2017 Weave recognised Sarah Richards’ Content Design as a missing piece of the great content puzzle, resulting in changes to our processes and better outcomes for our clients. Read about Angus, Lorien and Susan on Weave’s blog.

Testimonials for this course in the UK and Australia from previous participants:

“Sarah is one of the best in the business. She truly believes we can improve lives with good web services, and her passion is infectious. You can’t leave her sessions and not feel like you can and must change the way things work. She’s certainly inspired me!”Persis Howe, Content Community Manager, Government Digital Service

"Content Design London are the absolute experts in the content and strategy industry that feels quite lonely at times. Absolutely worth travelling 8.7k km for – hello from San Francisco and thank you!"Katie Towne

"This course should be mandatory for anyone entering the world of content design".

"This course strips back on how you see your business to how the average user sees it. It makes things simpler and easier when creating content and gives you more of a structure when writing content".

"I really loved the Content Design course! It was so valuable to my role covering discovery, writing content, content design, data, and strategies to aid discussions with senior stakeholders including pair writing and content crits. It also gave me a renewed enthusiasm! Sometimes as a content designer, you begin to doubt yourself when you’re faced with challenging legal, product, risk or even communication stakeholders. It’s nice to know you’re not crazy and we all face similar problems! :)"Kane Perkinson, Australia 

"This was an extremely well designed and presented course that exceeded my expectations. The facilitators were experts in their field and engaged with the group well. It was great to have an opportunity to meet Susan Cowan and the CD Queen herself, Sarah Richardson! Participation in this course has been life-changing. I have had a total shift in my thinking about presenting information. I have returned to the office with a clear vision of how the Library's inter/intranet can be presented. An unexpected bonus is that it has given my creative & non-fiction writing a nuclear-strength injection of motivation and inspiration"Cat O'Neil, Australia 

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