£834

Content design: 2-day course (BST timezone - webinar) £695+ VAT

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Event description
This CPD-certified course is for people who have some experience in writing for the web.

About this Event

This CPD-certified course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content. For an explanation about content design, please see Sarah Richards' content design vs editorial blog post. 

By the end of this 2-day course you will:

  • be able to write in a way that works with how humans read - the most efficient way of getting your message across,
  • know how to find and use the vocabulary your audience uses ,
  • have different methods of creating very targeted, user-focused content,
  • be up to date with the latest research on digital user-behaviour,
  • know how to have tricky conversations with data (perfect for getting sign-off),
  • have techniques to work collaboratively with others.

 Day one

  • Why call it content design - difference in formats, difference in skills
  • Content discovery: what it is and how to use it to make informed, user-centred content decisions
  • Find your audience's vocabulary and mental models
  • User journey mapping
  • User needs: writing user stories and job stories - the difference between them and which to use
  • Structuring your page

Day two

  • Reading psychology
  • Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off 
  • Content crits: why have one and we’ll run one
  • Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
  • Conversations with stakeholders using data
  • Dealing with legal.

For more details on content design, visit our blog at http://contentdesign.london/blog/

For a longer, more intensive course, we also have our Content Design Academy. 

Taking place 1 evening a week, over 12 weeks, it will give you the chance to complete a real content design project for a small charity with industry-leading experts.

https://contentdesign.academy

Trainers

Training courses are run by Sarah, Hinrich von Haaren or one of our other experienced trainers. Hinrich has worked with Sarah for over a decade and has led content projects for GOV.UK, Home Office, HNS and the Treasury. 

Testimonials for this course from previous participants:

“Sarah is one of the best in the business. She truly believes we can improve lives with good web services, and her passion is infectious. You can’t leave her sessions and not feel like you can and must change the way things work. She’s certainly inspired me!”Persis Howe, Content Community Manager, Government Digital Service

"Content Design London are the absolute experts in the content and strategy industry that feels quite lonely at times. Absolutely worth travelling 8.7k km for – hello from San Francisco and thank you!"Katie Towne

"This course should be mandatory for anyone entering the world of content design".

"This course strips back on how you see your business to how the average user sees it. It makes things simpler and easier when creating content and gives you more of a structure when writing content".

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