£714

Content design: 2 day course (London) £595+ VAT

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Location

Waterloo Creative Studio

Old Paradise Yard

20 Carlisle Lane (Royal Street corner)

London

SE1 7LG

United Kingdom

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Refund Policy

No Refunds

Event description

Description

This CPD-certified course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content. For an explanation about content design, please see Sarah Richards' content design vs editorial blog post.


By the end of this 2-day course you will:

  • be able to write in a way that works with how humans read - the most efficient way of getting your message across
  • know how to find and use the vocabulary your audience uses
  • have different methods of creating very targeted, user-focused content
  • be up to date with the latest research on digital user-behaviour
  • know how to have tricky conversations with data (perfect for getting sign-off)
  • have techniques to work collaboratively with others

Day one

  • Why call it content design - difference in formats, difference in skills
  • Content discovery: what it is and how to use it to make informed, user-centred content decisions
  • Find your audience's vocabulary and mental models
  • User journey mapping
  • User needs: writing user stories and job stories - the difference between them and which to use
  • Structuring your page

Day two

  • Reading psychology
  • Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off
  • Content crits: why have one and we’ll run one
  • Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
  • Conversations with stakeholders using data
  • Dealing with legal.

For more details on content design, visit our blog at http://contentdesign.london/blog/

Training courses are run by Sarah, Hinrich von Haaren, Lizzie Bruce or Nigel Jones. Hinrich has worked with Sarah for over a decade and has led content projects for GOV.UK, Home Office, HNS and the Treasury. Nigel is the lead content designer for HM Prisons and Probation and has previously worked with Sarah on interesting and challenging user-centred content projects. Lizzie is a content designer with over 15 years’ on high profile projects in the charity, public and private sector. She is highly focused on user-focused content design and is currently helping the University of Cambridge with their content design projects.

Testimonials for this course from previous participants:

"The course really met my needs. I found it motivating; I learnt from and enjoyed the practical exercises; I felt reassured that my team are approaching content in the right way, and I questioned some of the things we do.

"Sarah's style of delivery was accessible and approachable and made the course very enjoyable."
Ali Straker, Red Cross

"Thank you Sarah! Brilliant course, hope I can develop in this exciting area."

Doug Knox, freelance copywriter


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Date and Time

Location

Waterloo Creative Studio

Old Paradise Yard

20 Carlisle Lane (Royal Street corner)

London

SE1 7LG

United Kingdom

View Map

Refund Policy

No Refunds

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