A$1,250

Content design: 2 day course (Sydney) $1250

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Stone and Chalk

Level 4, 11 York Street

Sydney 2000

Australia

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This CPD-certified course is for people who have some experience in writing for the web but would like a complete grounding in producing user-centred, evidence-based content. For an explanation about content design, please see Sarah Richards' content design vs editorial blog post.

By the end of this 2-day course you will:

  • be able to write in a way that works with how humans read - the most efficient way of getting your message across
  • know how to find and use the vocabulary your audience uses
  • have different methods of creating very targeted, user-focused content
  • be up to date with the latest research on digital user-behaviour
  • know how to have tricky conversations with data (perfect for getting sign-off)
  • have techniques to work collaboratively with others

Day one

  • Why call it content design - difference in formats, difference in skills
  • Content discovery: what it is and how to use it to make informed, user-centred content decisions
  • Find your audience's vocabulary and mental models
  • User journey mapping
  • User needs: writing user stories and job stories - the difference between them and which to use
  • Structuring your page

Day two

  • Reading psychology
  • Peer review and pair writing - why do it and how it can stop arguments with lawyers/marketing/people with sign-off
  • Content crits: why have one and we’ll run one
  • Define success - what are you actually measuring and why? Where to get meaningful metrics that can help you make content decisions
  • Conversations with stakeholders using data
  • Dealing with legal.

For more details on content design, visit our blog at http://contentdesign.london/blog/


Susan Cowan, of Weave Web Communications, is going to be running this course.

Susan started Weave (a digital agency) in 2009 and immediately brought in her first web writer, Angus Gordon. Later that year, in a stroke of luck, the marvellous Kristina Halvorson published her ground-breaking work 'Content Strategy for the Web'. Susan knew this was what Weave wanted to achieve – a strategic approach to content. Weave have included content strategy in all their projects from then on – whether the client asked for it or not (shhhhh). When they read Sarah's book ‘Content Design’, launched in August 2017, they realised this was a missing piece of the great content puzzle.

Content design has changed Weave’s thinking, and actually their process for creating content. It's given them the tools to achieve things they've struggled with over the years. It's made them think differently about problem-solving. And it's made them more courageous in their advice.

Sarah and Lizzie are also excited to be in attendance at this course.


Testimonials for this course in the UK from previous participants:

“Sarah is one of the best in the business. She truly believes we can improve lives with good web services, and her passion is infectious. You can’t leave her sessions and not feel like you can and must change the way things work. She’s certainly inspired me!”
Persis Howe, Content Community Manager, Government Digital Service

"Content Design London are the absolute experts in the content and strategy industry that feels quite lonely at times. Absolutely worth travelling 8.7k km for – hello from San Francisco and thank you!"
Katie Towne

"It has been a great two days and really helped me to understand the CD process better, after pretty much teaching myself what I knew so far. Activities were well-timed and kept the pace going. Great to be able to work on your own content. Has helped me gain direction in content I have been trying to write (literally) for years!"
Helen Hill, Hippo Digital


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Date and Time

Location

Stone and Chalk

Level 4, 11 York Street

Sydney 2000

Australia

View Map

Refund Policy

No Refunds

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