Content designers are now vital to many public sector digital projects. Skilled content designers are in short supply, commanding excellent day rates.
This 2-day course gives you a thorough introduction to the work of a content designer with a view to helping you move into the field. So thorough, in fact, that some people who have taken the course have ended up working for us.
About the course
The course is made up of 4 modules. Complete all 4 modules and receive a certificate of completion accredited by the CPD Certification Service.
Module 1: User needs (12 May - morning)You’ll learn:
- what content strategy centred around user needs is – and why you should care
- how to write well-formed user stories
- what ‘acceptance criteria’ are, what a good one looks like and why they’re vital
- how to rethink the way you approach content creation so it works for your users
Module 2: Writing for the web (12 May - afternoon)You’ll learn:
- how people read online
- best practice principles of writing for the web
- how accessibility and usability apply to content
- how to maximise user engagement
- how to structure your content to increase conversion rates
Module 3: Designing with data (19 May - morning)You’ll learn:
- how to use freely available tools to uncover what your users search for, how they think, what they want and how they want to see your web content structured
- how to use user research and analytics data to create content that meets your users’ needs
Module 4: Agile content production (19 May - afternoon)You’ll learn:
- the principles of agile project management
- practices and tools used in agile content production
- what it’s like to work in an agile content team
How it works
About the trainersThe course was developed by Padma Gillen. Padma is a partner at Scroll and former Head of Content Design for GOV.UK.
Who it’s forThis course is for you if you’re:
- already working in the public sector as a communicator but don’t have content design skills
- working as a writer, editor, journalist or content strategist and you want to work in the public sector as a content designer
- eager to use content design best practice to create clear, accessible private-sector content
- a recent graduate in a related field (English, journalism, advertising, etc.) and would like to build a professional skill set that will allow you to work in government web
Still not sure?
This video gives a brief introduction to content design.