Update (July 2020)

Due to the continued uncertainty we have made the decision to move the forthcoming academy online. If possible we will arrange face to face meet-ups that could also be attended via zoom.

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On the back of the 2019 pilot academy, we are giving another 18 students the opportunity to run a complete content design project for a client, learning from some of the team who created the discipline.

The course - learning by doing

Over 14 weeks, from 15 September until 15 December 2020, you will be working on content discovery, production and future planning for a chosen charity.

The academy combines the learning of our content design courses with the practical work of our content sprints. All our techniques are based on projects we have worked on in government, for charities and in the private sector over the past 11 years.

This is a hands-on course where you’ll be producing real content. We will take you through all the aspects of a content project:

• understanding your audience

• writing targeted content

• measuring success

• looking at the bigger picture - content strategy

What you get out of it

After the course you will be able to:

• carry out focussed discovery research

• identify and validate user needs

• create accessible user-focussed content

• analyse data and set success and value metrics

• talk about all the elements of an agile content design project

• show a real-world content design example you have worked on

• talk about content design within your organisation from team to board level

Read the full course outline - https://contentdesign.academy/students/

Cost

£1995+VAT. If you have been on our previous 2-day content design courses, you can claim a 10% discount. Please email claire@contentdesign.london for the discount code.

Time and location

15 September until 15 December 2020

Every Tuesday 2 hours from 6.30pm to 8:30pm online via Zoom.

We will also give you assignments which will need some study time at home and collaboration with other participants.

To sign up, you will:

• have some experience in content – journalism, tech author, copywriter etc all fine – you don’t need to be a content designer

• be available to commit to about 4.5 hours a week

• own a reliable, wifi-enabled laptop you can use for the duration of the course

• have access to Google docs

Testimonial from the 2019 academy

The weekly sessions were well structured and seamlessly delivered by Hinrich and the team. The students were obviously highly engaged and the variety of the sessions built on each of their professional strengths. They learned why content design is important, how to create and design content and how to hone and perfect their content.