This is our third academy after launching in 2019. We are giving another 18 students the opportunity to run a complete content design project for a client, learning from some of the team who created the discipline.

For the full outline please visit our academy website.

The charity we will be working with is due to be confirmed.

In 2019 we worked with Action Duchenne and Safelives in 2020.

The course - learning by doing

Over 14 weeks, from 7th April until 07th July 2021, you will be working on content discovery, production and future planning for a chosen charity.

The academy combines the learning of our content design courses with the practical work of our content sprints. All our techniques are based on projects we have worked on in government, for charities and in the private sector over the past 12 years.

 This is a hands-on course where you’ll be producing real content. We will take you through all the aspects of a content project:

• understanding your audience

• writing targeted content

• measuring success

• looking at the bigger picture - content strategy

What you get out of it

 After the course you will be able to:

• carry out focussed discovery research

• identify and validate user needs

• create accessible user-focussed content

• analyse data and set success and value metrics

• talk about all the elements of an agile content design project

• show a real-world content design example you have worked on

• talk about content design within your organisation from team to board level 

Cost

£2395  If you have been on our previous 2-day content design courses, you can claim a 10% discount. Please email claire@contentdesign.london for the discount code. 

**Book by 15th February and get 10% off with the code Earlybird**

Time and location

07th April until 07th July 2021

Every Wednesday 2 hours from 6.30pm to 8:30pm online via Zoom.

We will also give you assignments which will need some study time at home and collaboration with other participants. 

To sign up, you will:

• have some experience in content – journalism, tech author, copywriter etc all fine – you don’t need to be a content designer

• be available to commit to about 4.5 hours a week

• own a reliable, wifi-enabled laptop you can use for the duration of the course

• have access to Google docs

Testimonials from previous academies

The weekly sessions were well structured and seamlessly delivered by Hinrich and the team. The students were obviously highly engaged and the variety of the sessions built on each of their professional strengths. They learned why content design is important, how to create and design content and how to hone and perfect their content.

The biggest change for me has come from seeing a content design process through from discovery to production with a client. I can talk about that process with a lot more clarity. Advocating real investment in content design, championing user needs in client meetings is carrying more weight because of that increased knowledge. I’m starting to find my feet with those ‘tricky conversations’ with stakeholders who are struggling to see the value in good content practices.

The community of support from content designers and fellow alumni of the academy has been amazing. I’ve never been on a course where the whole class were as enthused and engaged with what we were learning. Throughout there was a willingness to share and help each other get the best very out of it and that’s continued on since. In short, it was wholly memorable and valuable in lasting ways.