Content design: what it is and why you need it

We all know that words are powerful. We have all heard that “content is king”. Voice-activated assistants like Alexa show us a future where words will increasingly be the interface between us and technology.

Yet when we look at the average User Experience (UX) design team, content specialists remain noticeable by their absence.

It’s true that leading organisations from Google to Government Digital Service have started to demonstrate the power of content design. But the 2 disciplines remain largely divorced in many organisations. Copy is done over here, UX is done over there.

Design and content are not separate: the one exists to serve the other. This artificial divide stands in the way of great design.

Presenter:

Join Helena Rix, Senior UX Content Designer at Asda as she explains how to design content – and why you should.

Online Event

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