San Francisco, California
London, United Kingdom
Content Is Still King: A New Narrative Calls
In an age of consumer-led fashion, channeling shoppers to share user-generated content is starting to create new roles for the consumer within the branded narratives. Such a personal journey relates beautifully to the nature of immersive tech, and this development of linear dialogue is already shifting the paradigm for fashion and beauty retail. This session will discuss how such new mediums can be leveraged for benefit beyond PR.
Kinvara Balfour, Director, Producer & Writer
Olly Rzysko, Head of Digital Communications, Primark
Rachel Waller, Global Director of Online Communications, Farfetch
Steven Lammertink, CEO & Founder, The Cirqle
Date: March 12, 2017
Time: 3:30pm - 4:30pm
Location: Hangar Lounge, 318 Colorado St, Austin, TX, 78701
Entrance to the Fashion House is first-come-first-served.
SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW
More information on Decoded Fashion House @ SXSW
09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM
11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND
12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE
1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE
2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY
3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS
5:00 - 6:00pm - GET REAL: WHAT’S THE POINT IF IT DOESN’T DRIVE ROI?
6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE
When & Where
We fuel innovation by scouting the best new tech from around the world and bringing it to fashion, beauty and retail brands.
The Decoded Fashion Summit launched in 2012 as the first global event series and networking community encouraging entrepreneurship and advancing innovation in Fashion & Retail. Its events are based in New York, London and Milan and include summits, tech expos, startup competitions and hackathons for Fashion.