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CONTENT IS STILL KING: A NEW NARRATIVE CALLS | Decoded Fashion @ SXSW 2017

Decoded Fashion

Sunday, 12 March 2017 from 15:30 to 16:30 (CDT)

CONTENT IS STILL KING: A NEW NARRATIVE CALLS | Decoded...

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Type End Quantity
Attendee   more info 12 Mar 2017 Free  

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Event Details

Content Is Still King: A New Narrative Calls

 

In an age of consumer-led fashion, channeling shoppers to share user-generated content is starting to create new roles for the consumer within the branded narratives. Such a personal journey relates beautifully  to the nature of immersive tech, and this development of  linear dialogue is already shifting the paradigm for fashion and beauty retail. This session will discuss how such new mediums can be leveraged for benefit beyond PR.

 

Moderator:

Kinvara Balfour, Director, Producer & Writer

 

Speakers Include:

Olly Rzysko, Head of Digital Communications, Primark

Rachel Waller, Global Director of Online Communications, Farfetch

Steven Lammertink, CEO & Founder, The Cirqle

 

Date: March 12, 2017

Time: 3:30pm - 4:30pm

Location: Hangar Lounge, 318 Colorado St, Austin, TX, 78701

  

Entrance to the Fashion House is first-come-first-served.

SXSW BADGE HOLDERS HAVE PRIORITY TO ALL EVENTS AT THE DECODED FASHION HOUSE @SXSW

 

Hosted By

                              

More information on Decoded Fashion House @ SXSW 

http://decodedfashion.com/sxsw/

 

SNAPSHOT:

09:30 - 10:30am - COMMUNITY COMES FIRST: THE NEW RETAIL NORM

11:00 - 12:00pm - INVISIBLE MARKETING: AI WILL TRANSFORM YOUR BRAND

12:30 - 1:30pm - POWER PLAY: INFLUENCERS + BRANDS + INSTA- COMMERCE

1:30 - 3.00pm - ADAPTIVE COMMERCE & COCKTAILS WITH CURALATE

2.00- 3.00pm - FACES + DIGITAL SPACES: TRANSFORMING BEAUTY

3:30 - 4:30pm - CONTENT IS STILL KING: A NEW NARRATIVE CALLS

5:00 - 6:00pm - GET REAL: WHAT’S THE POINT IF IT DOESN’T DRIVE ROI?

6.00 - 8.00pm - DECODED FASHION HOUSE CLOSING PARTY WITH SHOPGATE

                             

Do you have questions about CONTENT IS STILL KING: A NEW NARRATIVE CALLS | Decoded Fashion @ SXSW 2017? Contact Decoded Fashion

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When & Where


Hangar Lounge
318 Colorado St
Austin, TX 78701

Sunday, 12 March 2017 from 15:30 to 16:30 (CDT)


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Organiser

Decoded Fashion

We fuel innovation by scouting the best new tech from around the world and bringing it to fashion, beauty and retail brands.


The Decoded Fashion Summit launched in 2012 as the first global event series and networking community encouraging entrepreneurship and advancing innovation in Fashion & Retail. Its events are based in New York, London and Milan and include summits, tech expos, startup competitions and hackathons for Fashion.


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CONTENT IS STILL KING: A NEW NARRATIVE CALLS | Decoded Fashion @ SXSW 2017
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