Content doesn’t just fill a website—it drives engagement, builds trust, and persuades people to take action (sometimes even buy that fourth pair of shoes they don’t need). This Content Marketing course is designed to help you understand the art and logic behind words that work. From headlines that hook to blogs that bring business, this course covers the nuts and bolts of content that performs online.
Whether you’re a digital professional, small business owner, or someone who's been told, “you should write that down,” this online Content Marketing course offers insight into creating content with direction and purpose. No vague fluff, no expensive jargon—just smart strategies taught in a way that actually makes sense. Learn at your pace through Training Express or find it via Eventbrite.
Learning Outcomes
- Understand the principles of effective online content marketing
- Learn audience targeting through strategic content creation
- Develop engaging headlines and persuasive call-to-actions
- Gain knowledge of SEO basics for content visibility online
- Understand brand tone, consistency, and reader engagement
- Create content plans that align with campaign objectives
Who is this Course For
- Digital marketers improving their written content performance
- Freelance writers looking to expand their online skillset
- Social media managers wanting stronger campaign engagement
- Small business owners managing their own digital presence
- Bloggers aiming to grow traffic and reader loyalty
- Marketing assistants upgrading their communication strategies
- Entrepreneurs wanting content that supports online sales
- Anyone interested in building content marketing skills
Career Path
- Content Marketing Executive – £30,000 average UK salary
- Digital Marketing Manager – £38,000 average per annum
- Copywriter – £28,000 average yearly wage in the UK
- SEO Content Specialist – £32,000 on average per year
- Social Media Manager – £31,000 annual UK average
- Online Content Strategist – £35,000 average yearly salary
