Content Marketing & Employer Branding for Recruiters (ONSITE DELIVERY)

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Event description


Content Marketing for Recruiters is an up-to-the-minute review of how in-house recruiters can adopt a content-led approach to recruitment & employer branding on social media.

In today's candidate-led market the battle for the best talent is won or lost before you actually need to hire them. Like it or not, your employer brand goes before you and is often the differentiating factor when deciding which role to apply for - or which offer to accept.

This workshop looks in-depth at the in-house recruiter's role as 'brand ambassador' and how they can use CONTENT to build pipelines of future talent on social media.

What will I Learn?

By the end of the session, all delegates will be able to

  • The shifting social media landscape & the rise of individual voices over corporate posts

  • The advocate journey - 3 steps to 'brand ambassador' on social media

  • The 'pre-application candidate journey', from Awareness to Action - and how to share content that attracts talent at each

  • How to create & share content that is optimised for reach and engagement on the leading social networksHow to maintain a consistent, content-led, presence across social media

  • Use the latest tools & technologies to work efficiently and maximise ROI on their activities

What are the Benefits of Attending?

The key benefits of attending our Content Marketing for Recruiters workshop include:

  • Development of employer & personal brands within target talent communities

  • Pre-engagement of passive talent for current & future opportunities

  • A higher return & better results from your overall social media recruitment activities

Who Should Attend?

This training is designed for in-house recruiters who want to go beyond posting vacancies & sending InMails - and adopt an intelligent, content-led approach to recruiting on social media.

It will also benefit anyone with management responsibility for in-house recruitment & TA teams, as well as comms/marketing people with responsibility for employer brand activation on social media.

Familiarity with the leading social media networks is recommended, but not essential.

Your Trainer

This workshop is delivered by the founder of InSource Talent, Stuart Jones. With a career in recruitment spanning over 20 years, Stuart has worked exclusively withing the in-house / internal recruitment sector since 2011 as an advisor & trainer.

He has trained many of the UK's leading brands in all aspects of social recruiting, delivering over 400 workshops, and helping over 1000 in-house recruiters, employer branding & HR practitioners along the way.

If you choose to attend one of Stuart's sessions - good chioice, you're in safe hands!

Course Timings & Agenda

This full day workshop typically runs from 9.30am – 4.30pm, but we can amend the timings to suit you & your team.

Contact Us

For more information about InSource Talent's full range of consulting & training services, complete the enquiry form, or contact us directly at

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