£377.60 – £569.30

Content Marketing & Employer Branding for Recruiters (Social Media)

Event Information

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Location

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Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

Content Marketing for Recruiters is an up-to-the-minute review of how in-house recruiters can adopt a content-led approach to recruitment & employer branding on social media!

In today's candidate-led market the battle for the best talent is won or lost before you actually need to hire them. Like it or not, your employer brand goes before you and is often the differentiating factor when deciding which role to apply for - or which offer to accept.

This workshop looks in-depth at the in-house recruiter's crucial role as 'brand ambassador' and how, as individuals, they can use CONTENT to activate their employer brand on social media - and build pipelines of future talent.





What will I Learn?

By the end of the session, all delegates will understand:

  • The shifting social media landscape & the rise of individual voices over corporate posts

  • The advocate journey - 3 steps to 'brand ambassador' on social media

  • The 'pre-application candidate journey', from Awareness to Action - and how to share content that attracts talent at each

  • How to create & share content that is optimised for reach and engagement on the leading social networks

  • How to maintain a consistent, content-led, presence across social media

  • Use the latest tools & technologies to work efficiently and maximise ROI on their activities


What are the Benefits of Attending?

The key benefits of attending our Content Marketing for Recruiters workshop include:

  • Development of employer & personal brands within target talent communities

  • Pre-engagement of passive talent for current & future opportunities

  • A higher return & better results from your overall social media recruitment activities



Who Should Attend?

This training is designed for in-house recruiters who want to go beyond posting vacancies & sending InMails on LinkedIn - and adopt a more advanced, content-led approach to recruiting.

It will also benefit anyone responsible for managing these activities across in-house teams, or anyone in a comms/marketing role with responsibility for employer brand activation on social media.



Your Trainer

This workshop is delivered by the founder of InSource Talent, Stuart Jones. With a career in recruitment & talent acquisition spanning over 20 years, Stuart has also worked as a consultant & trainer to the in-house recruitment community since 2011.

Since then, he has trained many of the UK's leading brands in all aspects of social recruiting and delivered over 400 specialsit training workshops, helping 1000's in-house recruiters, employer branding & HR practitioners along the way!



Course Timings & Agenda

One-day workshop run from 9.30am – 4.30/5.00pm, including a three-course networking lunch and quality refreshments throughout the day.



Contact Us

For more information about InSource Talent's full range of consulting & training services, contact us at hello@insourcetalent.co.uk or visit www.insourcetalent.co.uk.

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Date and Time

Location

Etc Venues

Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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