£505.40 – £761

Content Marketing for Recruiters (Social Media)

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Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

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Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description

Description


Content Marketing for Recruiters: an up-to-the-minute review of how in-house recruiters can use content to win the war for talent on social media!

From LinkedIn to Snapchat, in this workshop we’ll look at how recruiters can plan, source, create & share compelling content to activate their employer (and personal) brands online.

Recognising the recruiter’s role in employer brand activation & talent pipelining, we’ll uncover the complete advocacy journey available to recruiters on each social network – from profile optimisation, to advanced employee-generated-content creation & distribution strategies.

All delegates will leave with a strategic & tactical understanding of how to use content marketing for more effective talent attraction on social media!


What will I Learn?

By the end of the session, all delegates will be able to:

  • Understand the shifting social media landscape & the role of content marketing in talent attraction

  • Optimise all of their social media profiles for recruitment & branding purposes

  • Source a rich mix of relevant content – from internal & external channels

  • Create & share content that is optimised for reach and engagement on the leading social networks

  • Plan and maintain a consistent, content-led, presence across social media

  • Use the latest tools & technologies to maximise ROI on your social media & content marketing activities


What are the Benefits of Attending?

The key benefits of attending our Content Marketing for Recruiters workshop include:

  • Increased reach, visibility & engagement of your content across your chosen social media networks
  • Development of your employer & personal brands within your target talent communities

  • Engagement of more passive talent for current & future opportunities

  • A higher return & better results from your overall social media recruitment activities


Who Should Attend?

This training is designed primarily for hands-on, in-house recruiters who want to use content to enhance their employer & personal brands on social media.

It will also benefit anyone responsible for managing these activities across an in-house team, as well as any comms/marketing professionals with employer/talent brand responsibilities.

The session caters for all levels - working as a ‘complete guide’ for those starting out on social media, or as a best-practice update for more experienced users.



Your Trainer

This workshop is delivered by the founder of InSource Talent, Stuart Jones. With a career in recruitment spanning over 20 years, Stuart has worked exclusively withing the in-house / internal recruitment sector since 2011 as an advisor & trainer.

He has trained many of the UK's leading brands in all aspects of social recruiting, delivering over 400 workshops, and helping over 1000 in-house recruiters, employer branding & HR practitioners along the way.

If you choose to attend one of Stuart's sessions - good chioice, you're in safe hands!


Course Timings & Agenda

This full day workshop runs from 9.30am – 4.30pm, including a three-course networking lunch and quality refreshments throughout the day.


Contact Us

For more information about InSource Talent's full range of consulting & training services, contact us at hello@insourcetalent.co.uk or visit www.insourcetalent.co.uk.

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Date and Time

Location

Etc Venues

Prospero House

241 Borough High Street

London

SE11GA

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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