Building your brand less ordinary
Who is your ideal customer?
What can you provide them that is relevant to their business challenges right now?
How do you reach them and demonstrate your agency’s value and authority?
How will you make content marketing work for your agency?
Creating and sharing relevant and valuable content will differentiate your agency from the competition. It will provide you the opportunity to nurture relationships and drive enquiries from the businesses you want to be working with.
At this workshop, tailored specifically for the design industry, founder of Brand Less Ordinary Ian Rhodes will show you how to create and deliver relevant and targeted content to attract new audiences and build the influence of your agency.
This workshop will cover:
What do we mean by ‘content marketing’?
We'll start with a brief overview on content marketing, the different channels you can use and how to maximise the impact of your activities.
The value of knowing your ideal customer
You'll define who you’re creating content for, and the purpose behind that content. We’ll discuss the two main purposes for your content marketing: 1) to maintain engagement with those that already know they require your services, and 2) to influence people and prompt them to reconsider their needs, as you present your offering.
How to achieve buy-in and start productively creating content within your agency
You'll find out how to infuse a customer-attentive strategy through everything you share online - from your homepage proposition and email marketing, through to video, podcasting and beyond.
Learn the value of email marketing
Go beyond the ad-hoc ‘receive news updates from us’ mentality and build an email marketing strategy that builds relationships and amplifies your industry authority consistently.
Build traction with content marketing
We'll explore how the content you create fuels business growth. Discover how to truly connect with your online audience and leverage the opportunity your content provides to build long-term business relationships with new and existing customers. We’ll focus on the buyer journey and consider the content you can create to build trust that generates leads and enquiries.
You'll walk away with the ability to:
- Develop fundamental content marketing skills.
- Define your target audience and plan how to create content to reach them.
- Develop your own unique content in a structured way.
- Build your content marketing toolbox and learn the most valuable, productive tools to use
- Ensure your content is targeted by keeping the audience in mind
- Learn how to convert visitors into customers
Ian Rhodes, Content Marketing Strategist, Brand Less Ordinary
Ian is an independent digital marketer with nearly 20 years of learning and experience under his belt who provides clients across the globe with marketing, consulting and strategy workshops. He shares his learning through podcasting, blogging and conference speaking.
As a growth marketer, Ian takes pride in inspiring business founders and marketers to avoid conventional marketing tactics and start building their 'brand less ordinary'. See a breakdown of his professional journey as a digital marketer.
Prices include VAT
When booking please provide the name of the person who will be attending the event - we will use this for their delegate badge and materials.
*DBA member traveller rate:
To make our workshops more accessible to those based outside London, we are offering a discount to individuals whose offices are located more than 60 miles from the DBA office (EC1V 9HX). If this includes you, please book using the rates above. We will then contact you to verify your postcode.
To see if your office is located more than 60 miles please click here.
All DBA events and training courses are subject to standard terms and conditions which can be read in full here.
If you have any queries please contact email firstname.lastname@example.org or call 020 7251 9229 to speak to our Programmes Team.
Event image: © Oleksandr Brylov | Dreamstime