Content marketing for your small business: Webinar

“Content is anything that communicates a message to your audience.” Ian Lurie

Who is this webinar for?

Don't understand exactly what content marketing actually is and want to know how to use it to generate customer conversions?... Then this webinar is perfect for you! We've designed this training as a beginner's guide to content marketing for small businesses.

Overview:

Getting to grips with content will help you to market your business and gain new customers!

Content marketing is a strategic marketing approach to help you connect with customers and grow your business. This webinar helps you gain an understanding of the subject, as well as exploring target markets and the types of content that you could use to market your business to your audiences.

Agenda:

Advantages of content marketing

• What is content marketing?
• Advantages of content marketing - understanding the benefits to your business

BREAK / Optional networking time

Target markets and your brand

• Who are you talking to? Discovering your target market
• What is your brand message and tone of voice?

BREAK / Optional networking time

Content marketing platforms

• Types of content
• Platforms for presenting your content
• Developing your content
• Content Planning

Please note:

The breaks have been designed to coincide with a change in the webinar's focus area within the subject of content marketing. You can attend all three sections using the same link, or choose the parts that suit your needs.

The webinar may be recorded, however, having your Camera and microphone on is optional.

Data Collecting:

Information collected here will be processed by Wenta and shared with our programme partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government for programme data reporting purposes only. Data that is collected here will be used to provide further business advice and support information to you. Please visit Wenta’s Privacy Policy for more information.

If you do not wish for your data to be used for marketing purposes such as the Wenta Mailing List, please ensure you do not select the relevant box for the Mailing List ‘opt-in’.

Data Sharing:

We have data sharing arrangements in place with programme and contract partners such as Hertfordshire LEP, Watford Borough Council, Stevenage Borough Council and Ministry of Housing, Communities and Local Government, who we work with to provide certain services to you. Under data sharing arrangements, certain personal information is shared for a specific purpose. The local authority or organisation receiving the information must only use that information to carry out that specific purpose, and keep your data safe and secure. Please visit Wenta’s Privacy Policy for more information.