San Francisco, California
London, United Kingdom
More and more Chinese students are coming to the UK to study, but how can Universities and schools attract them to their institution? This workshop looks at strategies to do this via the very effective methods of content marketing on Chinese social media. It will cover:
- What is content marketing?
- Valuable and relevant content for students;
- Most asked questions by Chinese applicants;
- Content that UK institutions can develop;
- Paid media, earned media and owned media: how to distribute the contents;
- WeChat 'Alliance on Campus' marketing.
*Limited tickets available*
About the speaker:
Edward Teng, Founder and Managing Director, Digipanda.
Mr. Teng is an experienced media and digital professional from China. He has held management positions at Radio Shanghai, Macau Satellite TV, Etang.com, MTV China, and many more. He is also one of the co-authors of "Brief Introduction to Online Journalism", which was selected as a course textbook by the Journalism School of Fudan University, which is one of the leading journalism schools in China. Mr. Teng achieved his BA in International Journalism at Shanghai International Studies University and his MBA degree from Cardiff University.
When & Where
Whether you are planning to enter the Chinese market, or attract Chinese tourists, students or customers alike at home, Digipanda’s services will make sure that the right message will be delivered to the right people at the right time and right place.
Our China office is located in Shanghai, which has long been regarded as China’s economic capital. This allows us to closely track the quickly evolving tastes and preferences of Chinese people. Our strength lies in the fact that we combine cutting edge digital marketing techniques with profound understanding of the culture and lifestyle of Chinese people.
We provide the following services:
- Chinese language website production and maintenance
- Desktop online ads
- Mobile ads
- Social & content marketing
- Baidu SEO
- Online reputation monitoring and management
- Mobile App development