San Francisco, California
London, United Kingdom
More and more Chinese students are coming to the UK to study, but how can Universities and schools attract them to their institution? This workshop looks at strategies to do this via the very effective methods of content marketing on Chinese social media. It will cover:
- What is content marketing?
- Valuable and relevant content for students;
- Most asked questions by Chinese applicants;
- Content that UK institutions can develop;
- Paid media, earned media and owned media: how to distribute the contents;
- WeChat 'Alliance on Campus' marketing.
*Limited tickets available*
About the speaker:
Edward Teng, Founder and Managing Director, Digipanda.
Mr. Teng is an experienced media and digital professional from China. He has held management positions at Radio Shanghai, Macau Satellite TV, Etang.com, MTV China, and many more. He is also one of the co-authors of "Brief Introduction to Online Journalism", which was selected as a course textbook by the Journalism School of Fudan University, which is one of the leading journalism schools in China. Mr. Teng achieved his BA in International Journalism at Shanghai International Studies University and his MBA degree from Cardiff University.
When & Where
Digipanda is the UK’s leading China-dedicated digital marketing organisation. With offices in London and Shanghai, we are able to closely monitor the latest trends in China to keep our cutting edge services consistently ahead of the curve. Whether you are planning an entry into the Chinese market, or attracting Chinese tourists, students or customers alike at home, Digipanda’s services will make sure that the right message is delivered to the right people at the right place and time.
We provide the following services:
Chinese language website production and maintenance
Desktop online ads
Social & content marketing
Online reputation monitoring and management
Mobile App development