Content Marketing

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YTKO Offices

Brookmount Court

Kirkwood Road

Cambridge

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You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar. 

We’ll also cover:

  • Factors transforming buying behaviour today
  • Auditing your existing website and content
  • Developing audience personas to improve engagement
  • The cornerstones of compelling content: copy, audio, video, imagery
  • Planning and executing an editorial calendar

 

 




Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.


 



Claire Hogan, Senior Marketing Advisor

Claire joins the GetSet East of England team with 27 years of experience in corporate communications, specialising in helping clients communicate in the most effective way to deliver outstanding results. This includes a range of services from strategic workshops to creative campaigns, ensuring there is a clarity in both the writing and the visual presentation of client’s propositions, so that that messaging is heard above the white noise of today’s global platforms.

Working globally as a senior consultant she also has experience providing a niche service in Bid Marketing, with a range of subtle elements to ensure clients win both the customer’s hearts and minds. Having owned her own agency in Dubai she also understands the challenges of running a business and the many hats you need to wear to create a successful business.

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Date and Time
Location

YTKO Offices

Brookmount Court

Kirkwood Road

Cambridge

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