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Tue 10 January 2017, 09:30 – 11:30 GMT
You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.
We’ll also cover:
Factors transforming buying behaviour today
Auditing your existing website and content
Developing audience personas to improve engagement
The cornerstones of compelling content: copy, audio, video, imagery
Planning and executing an editorial calendar
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9326 or emailing email@example.com.
Our events are fully funded and open to all local businesses, however you will need to complete our registration and enrolment forms in order to participate. Visit our website to complete this online before attending or alternatively, please turn up to your chosen event 15 minutes early to finalise in person.
Naomi Davis, Senior Marketing Advisor
An experienced marcomms professional, Naomi combines an analytical and strategic approach with a love for brand and creative communications.
Through her career to-date she’s spent time in-house and agency side, supporting a number of consumer and B2B businesses. Through this she’s developed an ability to quickly get under-the-skin of a business, and great insight into what makes them work.
With the focus of her work having been for and within SMEs, she knows first-hand the common challenges businesses of these sizes face. She adds to this her experience working with successful household brands, using this combined insight when supporting businesses to think strategically and ultimately realise their growth ambitions.
This support has included brand development, marketing strategy planning, campaign planning, research development and delivery, employee engagement and internal communications strategies.
At GetSet for Growth, Naomi works with SMEs to help them put the right strategic foundations in place to achieve sustainable long-term growth. She is a firm believer in putting a business’ brand and vision at the heart of everything it does, guiding its focus, offering, and culture in order to deliver incredible customer experiences.