You’ve no doubt heard that Content is King; ‘everyone’s a publisher now’. The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.
We’ll also cover:
Factors transforming buying behaviour today
Auditing your existing website and content
Developing audience personas to improve engagement
The cornerstones of compelling content: copy, audio, video, imagery
Planning and executing an editorial calendar
If you would require special assistance in the event of an emergency for any reason, please let us know so we can make any necessary arrangements by calling us on 0800 917 9325 or emailing firstname.lastname@example.org