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Content Marketing

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The Enterprise Hub

63 Darracott Rd

Southbourne

BH5 2AY

United Kingdom

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You’ve no doubt heard that Content is King ‘everyone’s a publisher now’ The business benefits are clear: content marketing can raise your profile, boost your SEO, support conversions and deepen relationships with prospects and customers. In this high impact session, we'll explore these benefits in more detail and cover how to audit your existing website content, develop audience personas to improve engagement and plan & execute an editorial calendar.

We’ll also cover:

  • Factors transforming buying behaviour today

  • Auditing your existing website and content

  • Developing audience personas to improve engagement

  • The cornerstones of compelling content: copy, audio, video, imagery

  • Planning and executing an editorial calendar




GetSet for Growth is a specialist service supporting businesses with the ambition and potential to grow and create jobs. It focuses on addressing the two biggest barriers to growth: access to customers and access to finance and offers a mixed programme of workshops, masterclasses, 1:1 advice and mentoring, delivered by teams of finance and marketing experts.




About the European Regional Development Fund:
The Dorset Business Growth Project is funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Department for Communities and Local Government (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding


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Date and Time

Location

The Enterprise Hub

63 Darracott Rd

Southbourne

BH5 2AY

United Kingdom

View Map

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