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Content Marketing Training London
Tue 6 June 2017, 09:30 – 16:00 BST
In just one day you’ll learn how to create an effective Content Marketing Strategy that delivers results.
What does the course cover?
Your content marketing journey
What do you mean by ‘content marketing’? Are you creating awareness, promoting thought leadership, telling brand stories, or something else?
Planning and measurement tools and approaches
How to manage, measure, test and analyse your content marketing success. How to use what you learn to improve your results. Measuring your return on investment (ROI).
Content marketing strategy: Insights
What do you know about your audience? How can you use this to improve your content marketing
Content marketing strategy: Awareness
Using search marketing and social media to distribute your content and reach new audiences. Measure and track your content awareness strategy.
Content marketing strategy: Engagement
The science and art of engagement, and how to measure it.