Hothouse Marketing Founder Jennifer Woodhall will help you learn the importance of Content Marketing for business, how to create a Content Strategy and practical tools to make Content Marketing work for you.
What is Content Marketing; Examples of Great Content Marketing; How to Integrate Content Marketing into your current strategy and your business; Creating a Content Strategy; Developing and Populating a Content Calendar; Creating content that works for your audience; Marketing your Content; Top tips, short cuts and resources to get you started.
This workshop is great for small to medium-sized businesses and is suitable for business owners, executives, business development managers, marketing executives and assistants and anyone looking to harness the power of Content Marketing for their business to drive profitable customer action.
Enjoy refreshments and network with other businesses from 9am. The workshop starts at 9.30 for 3 hours. It will be held in the Cox Simpson Library at Gateways School at Harewood. Parking is free and entry is via Harewood Avenue. Please note it will be half term for Gateways School - the venue is quiet and very private.
Why Content Marketing?
Consumers are “shutting off” traditional marketing – they are skipping, scrolling, fast-forwarding and ignoring most forms of advertising. So how do businesses reach out to customers and prospects? WIth Content Marketing.
Content Marketing is "a strategic marketing approach of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience — with the objective of driving profitable customer action.”
Content Marketing is different to traditional marketing because it isn’t solely focused on selling features, benefits and company information. Instead, it seeks to provide your potential customers with information THEY will find useful, engaging and entertaining. Content Marketing is “non-interruption marketing” It works because it inspires trust and creates brand loyalty, which, in turn, makes customers far more likely to buy - and keep buying - from you.
Want to know more now? Visit the Hothouse Marketing blog at www.hothousemkg/blog.
Questions? Please contact Jennifer Woodhall at email@example.com