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Content Masterclass - Make your Website Work Harder
Tue 20 September 2016, 09:00 – 13:00 BST
This course is for business owners and marketing managers who need to develop a better web presence for their business. It will help you improve conversion rates to turn more visits into enquiries and sales.
Improve your user experience
It's fashionable to talk about improving user experience as if it's mysterious and difficult. Often, it's a matter of understanding why somebody is visiting your site, anticipating what they want to do, and then making that journey as simple and satisfying as possible.
This course will help you improve your website to deliver a better experience for your customers - whether you are B2B, B2C or an e-commerce business.
Make your business stand out
Other businesses may do similar things - but they won't do them in the same way with the same values and dedication. The course will help you understand how to make your site distinctive and better able to connect with the needs, values and aspirations of your customers.
Make your site easier to find
The course offers practical strategies to improve your website and make your business more visible to search engines.
Improving conversion rates starts with attracting more relevant and warmer sales leads to your site in the first place. We'll cover techniques and strategies to help you improve the quality as well as the quantity of visitors to your website.
Attracting visitors is only part of the challenge. The course will help you plan your website structure and content to help your customers make decisions and persuade them to take action.
The course will give you vital tools and insights to help you better understand and meet the practical, emotional and psychological needs of your customers.
If you need more prospects, enquiries and sales from your website, this course is a must.
The focus is on practical steps you can take to start generating more enquiries and sales.
The course runs for a morning. We keep the groups small (no more than 12) so there's plenty of time to ask questions and discuss the specific issues and challenges facing your business.