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Content Strategy 2 Day Intensive
Thu, 30 Mar 2017, 10:00 – Fri, 31 Mar 2017, 17:00 BST
More than the average content strategy course
If content is the lifeblood of our organisations, then content strategy is the strategic function that keeps content running through its arteries. While other courses focus only on the editorial aspects of content, this course addresses the multiple facets of content that allow you to gain strategic control of your content.
Digital agencies have long had defined roles for content strategists, and they need more. In fact, the rationale for the course started with an agency manager's lament about the inability to find content strategists with adequate skill sets. Being good at the editorial side of content is simply not enough.
This two-day intensive course is taught by Rahel Anne Bailie, a prominent content strategy consultant. She has many years of both agency and client-side experience, and a deep knowledge of the three sides of content: editorial, technical, and strategic.
The curriculum prepares participants for contributing on digital projects, whether private or public sector, and in digital agency settings. It gives you a content strategy framework built on user-centred design principles. You will:
learn how to develop and deliver a content strategy
make the business case for your strategy
develop a strategic content plan
identify and prepare core deliverables
leverage content in compelling ways
The course fee includes valuable templates that you can use in your own strategies.
learn what content strategy entails
examine the strategic aspect of content
dissect the content lifecycle and match it to agency activities
work through the methodology for the discovery phase
summarise typical deliverables, mapped to phases
discuss how content strategy works within a project team
About 25% of the course will be devoted to understanding content strategy concepts.
Turning concepts into practice
The course is delivered in a workshop format, with plenty of opportunity to apply the curriculum material through hands-on exercises and related activities. Throughout both days, participants will:
plan a 'web refresh' project based on a case study provided by the instructor
develop a content strategy, using templates to create a set of core deliverables
learn how to use metadata and structured content to amplify the potential of content
Participants should have experience as a content designer, web content manager, technical communicator, web developer, user experience, or related professional wanting to get more from their content.
Participants should bring a laptop or tablet for in-class work.
About the instructor
The course is taught by Rahel Anne Bailie, a seasoned content strategist with extensive experience in both client and digital agency settings. Rahel is a thought leader on content strategy and regularly speaks at conferences internationally. She is also the co-author of two books on content strategy. She heads up the content strategy arm of Scroll and lectures on the Content Strategy Master's Program, FH-Joanneum, Graz, Austria.
Is this course for you?
This course is for you if you face any of these situations:
your organisation has serious challenges aligning content within a digital project
you want to do more with your content, and are unsure how to proceed
the organisation needs a proven process that can work in a variety of circumstances and across a number of teams
your remit includes working with software teams (Agile or waterfall)
you want to freelance at a digital agency or work through Scroll as a content strategist
Thursday 30 and Friday 31 March, 10am to 5pm
Course fees: £795
Early bird discount: £695
Buy more than one ticket and get a 20% discount off all tickets.