Learn a content strategy framework built on user-centred design principles in this two-day intensive workshop.

Learn how to develop and deliver a content strategy, including how to:

• make the business case for investing in content

• develop a strategic content plan

• leverage content in compelling ways

• identify and prepare core deliverables of a content strategy

You’ll also get templates to take away – so you can put your knowledge to use as soon as you get back to the office.

This course has been vetted by multiple senior managers in digital agencies. It prepares aspiring content strategists to hit the ground running.

Course overview

Theory

About 25% of the course will be devoted to understanding the theory behind content strategy. Participants will:

• learn what content strategy entails in an agency setting

• examine the strategy aspect of content strategy

• dissect the content lifecycle and match it to agency activities

• work through the methodology for the discovery phase

• summarise typical deliverables, mapped to phases

• discuss how content strategy works within a project team

Practice

The remainder of the workshop will be practical. Participants will:

• work through a case study

• create core deliverables using templates provided

• look at decisions and select extended deliverables

• understand what is expected during a "web refresh" project, including basic content modelling

How it works

The course is taught by Rahel Bailie, a seasoned content strategist with extensive experience in both client and digital agency settings.

Rahel delivers the course in workshop format. That means you get the theoretical background, with plenty of practice so you learn how to apply it through hands-on exercises and related activities.

Who it’s for

This course is for you if you’re:

• a seasoned communication professional – and you want to move into a content strategy role

• a content professional – and you want to round out you skill set so you can take on more complex projects

• a senior manager or ‘head of’ – and you need to oversee a content strategy project

Duration

2 days: from 9am to 5pm

Cost

Standard: £895
Early bird (buy before 20th Feb): £795

Or bring a friend and get a 20% discount off the standard price for both tickets.