£110 – £290

Content Strategy Essentials - One Day Training Course

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The Projects

Brighton

Brighton

United Kingdom

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Content Strategy Essentials Course

In this course, you’ll learn how to create an effective, manageable and competitive Content Strategy for your business!

Whether you’re an experienced marketing manager or a business owner, juggling your marketing with everything else… this course is for you!

The mission for the day is for everyone to walk away with an easy to manage and effective content strategy, which you can start using right away.

Every attendee gets a complete toolkit for managing your content from start-to-finish, which you can use every day to make sure your making the most of your training!

"What a great investment in my business! Lots of great information delivered in a relaxed and very friendly environment. Well organised and well lead. I had a huge 'a-ha' moment about the type of content I create and how to link it all together to plot a cohesive journey for my customers to get the help they need"

- Jane, The Lens Lounge


The Problem Most People Have with Content

Most of us struggle with content because we give ourselves too much to do… and as result, we do very little! What we ad-hoc marketing we actually do, is hard to measure.

Then.. because we get inconsistence results, we end up stop-and-starting a lot with our planning, producing and promoting our content.

The outcome is a lot of amazing ideas, half done and a growing frustration with marketing on the whole!


How Do We Solve This Problem?

We go back to basics. We re-learn how to make a good plan and stick to it? How to we create an achievable marketing to-do list. How to approach making consistent and high-quality content. And then, how to get as many eyes and ears on the content as we can.

The key is in separating the activities. Making good choices about how what gets done and when, then making sure that we’re continually checking in with our plan to ensure it is genuinely manageable and can get the results we want.

Getting laser focused with tasks like creating Content Types, and Content Templates and creating simple ways of our content working together to create Content Journeys for our audience, is all key to getting the planning stages right.

When you get this stuff nailed, CONTENT STRATEGY, actually starts to look pretty easy.


How The Course Works

The course is built around our tried and test Content Club Framework, which is designed to make marketing easy and affordable, for small business to compete in big spaces!

We have run over 50 learning events in 2 years for content makers, freelancers, business owners and marketing pros. We have seen every kind of problem and challenge there is going. All that learning is now available to you this one-day training course!

The course is broken down into three units, Planning, Producing and Promoting.

We spend an equal amount of time on each unit, then end the day with a one page Content Strategy Planner, which will act as your guiding compass for the weeks and months ahead!



Here’s a break down of the day

1. Planning Content:

Content Categories

Content Journeys

Researching Content Gaps

Researching Your Audience

Designing Content Types

Content Frequency


2. Producing Content

Building trust

Creating Quality Content

Managing Ideas for Content

Building Content Templates


3. Promoting Content

Platforms & Channels

Goals & Objectives

Creating Calls to Action

Content Collaborations

Who’s it for?

Anyone who creates content. We made this course for busy people who need an easy way to manage and maintain their content. Business owners, freelancers, and marketing professionals alike will love this course.

Your Trainer

This course is led by Toby Moore the founder of Content Club. Toby is a leading content marketer, expert trainer and the curator for TEDxBrighton.

Agenda For The Day:

10:30 – Welcome, Coffee & Introductions

10:45 – Unit 1: Content Planning

11.45 - Break

12.00 – Unit 2: Promoting Content

13.00 - Lunch

13.45 – Unit 3: Promoting Content

2.45 – One Page Content Strategy Planning

3.30 – Questions and Discusion

3.45 – Go home!

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Total number of places available: 10

Cost: £110 per person

Venue: 5 minute’s walk from Brighton train station (confirmed on booking)

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Date and Time

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The Projects

Brighton

Brighton

United Kingdom

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Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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