£120 – £200

Content Strategy Essentials - One Day Training Course

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Location

The Projects

Brighton

Brighton

BN1 1AD

United Kingdom

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Refund Policy

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

Content Strategy Essentials Course

In this course, you’ll learn how to create an effective, manageable and competitive Content Strategy for your business!

Whether you’re an experienced marketing manager or a business owner, juggling your marketing with everything else… this course is for you!

The mission for the day is for everyone to walk away with an easy to manage and effective content strategy, which you can start using right away.

Every attendee gets a complete toolkit for managing your content from start-to-finish, which you can use every day to make sure your making the most of your training!



How The Course Works

The course is built around our tried and test Content Club Framework, which is designed to make marketing easy and affordable, for small business to compete in big spaces!

We have run over 50 learning events in 2 years for content makers, freelancers, business owners and marketing pros. We have seen every kind of problem and challenge there is going. All that learning is now available to you this one-day training course!

The course is broken down into three units, Planning, Producing and Promoting.

We spend an equal amount of time on each unit, then end the day with a one page Content Strategy Planner, which will act as your guiding compass for the weeks and months ahead!


Here’s a break down of the day

1. Planning Content:

Content Categories

Content Journeys

Researching Content Gaps

Researching Your Audience

Designing Content Types

Content Frequency


2. Producing Content

Building trust

Creating Quality Content

Managing Ideas for Content

Building Content Templates


3. Promoting Content

Platforms & Channels

Goals & Objectives

Creating Calls to Action

Content Collaborations

Who’s it for?

Anyone who creates content. We made this course for busy people who need an easy way to manage and maintain their content. Business owners, freelancers, and marketing professionals alike will love this course.

Your Trainer

This course is led by Toby Moore the founder of Content Club. Toby is a leading content marketer, expert trainer and the curator for TEDxBrighton.

Agenda For The Day:

10:00 – Welcome, Coffee & Introductions

10:15 – Unit 1: Content Planning

11.30 - Break

11.45 – Unit 2: Promoting Content

13.00 - Lunch

14.00 – Unit 3: Promoting Content

15.15 – One Page Content Strategy Planning

3.45 – Questions and Discusion

4.00 – Go home!

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Total number of places available: 10

Cost: £120-150 per person

Venue: The Projects, A beautiful regency members club, 5 minute’s walk from Brighton train station

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Date and Time

Location

The Projects

Brighton

Brighton

BN1 1AD

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

Eventbrite's fee is nonrefundable.

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