£62.69

Content Strategy Workshop: Putting your customer first

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St Mary Hall

8 High Street

Overton

Basingstoke

RG25 3HA

United Kingdom

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Refunds up to 7 days before event

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Triiiple Content Strategy Workshop: Putting your customer first

This Triiiple Content Strategy workshop will give you new insight into your SME business needs, helping you to achieve your goals through content. In short, Content Strategy Workshop: Putting your customer first is designed to meet the specific needs of companies like yours.

Why bother with a content strategy?

Content strategy refers to the planning, development, and management of content - written or in other media.

But Content is not an afterthought: It takes effort.

Fundamentally, it needs to align to your business needs, and should be planned. Why? Because content is how you reach your customers.

Here’s how:

  • Compelling content highlights your expertise, which means…
  • Expertise is valuable, and…
  • Value creates engagement, and…
  • Engagement attracts customers, and…
  • Customers build your business.

SO CONTENT = YOUR BUSINESS.

Why attend? Triiiple’s Content Strategy workshop is:

  • Empowering - we educate and teach through collaborative, participatory learning with other professionals
  • Meaningful - we tailor the workshop to the business needs of attendees
  • Impactful - we help you establish benchmarks, define goals and understand objectives of content to attract and retain customers

Read more here

Triiiple Content Strategy Workshop: Schedule

Part 1: Introducing the content strategy, and busting a few myths: A ‘living’ framework that should evolve over time and why the big picture matters.

Part 2: Who’s responsible for YOUR content strategy?

Part 3: Identifying content types and importance of timing to improve engagement

Part 4: Participation - Learn through collaboration

Part 5: Participation - Creating a content strategy matrix

Part 6: Review cycle - managing and measuring content reach and engagement

About Content Strategy Workshop facilitator:

Lizzie Hodgson is an ex-speechwriter and communications consultant in UK central government. She is presently founder and director of ThinkNation where they create significant collaborations with young people, empowering them to explore and discuss their future, specifically around tech. She has extensive experience in designing and delivering engagement strategies for range of large and small organisations including the Department of Health, CAPITA, Comic Relief, Drupal Association, Pride London and Charity Commission. She is also a Gender Equality Expert for global organisation Katerva where she helps evaluate and accelerate disruptive sustainable innovations from around the world.

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Date and Time

Location

St Mary Hall

8 High Street

Overton

Basingstoke

RG25 3HA

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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