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Converging World of Creative and Management Consulting!

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FWB 1.17 King's College London - Waterloo Campus

Stamford Street

London

SE1 9NH

United Kingdom

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In conversation with Manfred Abraham, the CEO of BrandCap!

Manfred started his career at Lambie-Nairn in 1996. From senior positions at The Partners and Wolff Olins, Manfred moved to Interbrand London as head of the consulting team and global hospitality expert. He founded BrandCap because he loves business and he loves the positive impact brand thinking can have on organisations. Over the years, Manfred has worked with businesses all over the world to improve their performance. He has extensive experience in the luxury sector having helped define Stella McCartney’s brand, developed the right-hand Ring concept for the Diamond Trading Company including working with product designers to execute the concept and briefing the agencies to market the concept, worked on the redevelopment of the Wedgwood brand at The Partners and the designer collaborations with Jasper Conran and Kelly Hoppen, he also developed Kelly Hoppen’s own brand and worked with the interior designer David Collins Studio, he led the work with Waterford Crystal on brand development and was part of the team developing the “Fast Cat Concept” behind Jaguars refocus on building performance cars, he is currently leading projects with Frontgate, the luxury furniture brand in the USA and developing their new modern brand PortaForma. He is also leading the team for Quorvus Collection a luxury hotel brand from the Carlson Rezidor Group.


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FWB 1.17 King's College London - Waterloo Campus

Stamford Street

London

SE1 9NH

United Kingdom

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