Conversational interfaces: A guide to connecting with your customers

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This 30-minute webinar will take place on Friday 6th October at 3.30pm (BST). Please register your attendance above to receive the link.


Conversational interfaces are at the forefront of a wholesale reinvention of how we engage our users and customers. Voice assistants like Amazon Echo and Google Home, chatbots like those available on Slack and Facebook, and mobile phone tools like Cortana and Siri are some of the conversational interfaces now proliferating across the industry.

As a business providing support for customers or seeking to engage users with content presented in new ways, how can you get started with conversational content and commerce? What are some of the motivations for pursuing conversational interfaces, and what are the technologies and methods involved?

What you'll learn

Join Ronald Ashri (Deeson) and Preston So (Acquia), both experienced in implementing and leading conversational projects, for this joint webinar which introduces conversational interfaces and offers a practical deep dive into what you need to get started and what issues to look out for. Topics will include:

  • Why conversational interfaces are here to stay and how to build them into your digital strategy
  • Surveying the conversational interface landscape: the key tools and technologies you need to know
  • Chatbots vs. voice assistants and the competitive advantages of each
  • How top businesses and organisations are using conversational interfaces right now


Ronald Ashri and Preston So

Ronald Ashri develops technical strategy at Deeson. He holds a PhD in Computer Science, and his research dealt with complex distributed systems, artificial intelligence, and Semantic Web technologies.

Preston So is Director of Research and Innovation at Acquia, where he leads new open-source and research initiatives and helms Acquia Labs, the innovation lab featured in international press such as VentureBeat and ZDNet.

About the organisers

Deeson logo

Deeson is a digital agency delivering high stakes, high profile digital transformation projects for clients including National Army Museum, Royal Collection Trust, ITV and The Scout Association. Find out more about our chatbot, web platform services or see our latest work.

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Acquia provides the leading cloud platform for building, delivering and optimising digital experiences. Global organisations use the Acquia Platform to create a single, powerful digital foundation for delivering world-class customer experiences. Find out more.

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